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Analytics · Tutorials · 10 min read

Gaming, Goodhart, and unintended incentives

When a measure becomes a target, people optimize the number instead of the mission. Learn Goodhart and Campbell in plain English, common gaming patterns, and how to pair metrics, specs, and incentives so your KPIs stay honest.

Analytics, Tutorials
August 31, 2026
The annotation habit
Annotation turns honest charts into messages people can retell without your voiceover. Learn claim titles, focused callouts, reference lines, trust footnotes, and…
Analytics, Tutorials
August 31, 2026
Uncertainty and confidence in plain English
A point estimate without uncertainty is a dare, not a finding. Part 3 of Statistics for analysts explains confidence intervals, margins of…
Data Management, Tutorials
August 31, 2026
Retention, deletion, and we might need it someday
“We might need it someday” is not a retention policy. Learn hot, warm, and cold data, deletion versus anonymize, a five-question keep-or-delete…
AI, Tutorials
August 31, 2026
Evals for humans
AI drafts look fine until a join or filter is wrong. Part 4 of Practical AI for analytics people shows human evals:…